Victor Gruen and Larry Smith’s thorough account of the planning of shopping centers, (specifically site selection), recalls Keller Easterling’s descriptions of spatial products. Proper site and tenants for a future mall is determined by travel distances, purchasing power of regional population, accessibility etc. Gruen considers economists, developers, and architects equally important in the successful establishment of a shopping center.
Zoning is another important factor in the development of the shopping center. Longstreth talks about zoning as a mid nineteenth century development specifically tied to the unsanitary nature of the industrial city. Out of necessity, families left the city to secure a healthy domestic environment separate from the unhealthy workplace of the city center. Another case of segregation at the time was “target market” which dictated the selection of tenants for a mall.
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