Sunday, March 16, 2008

cycle of death

The Au Bonheur des Dames was a large department store that was overtaking other small businesses around the area and making them go broke and forcing them to close down or even move, as explained by Zola. The Au Bonheur des Dames spread like a virus and it closed everything around the area and basically killed off smaller businesses. The Au Bonheur des Dames hired hundreds of people and therefore help for the smaller businesses were limited because more opportunities were given at the Au Bonheur des Dames. It's ridiculous how much these things exist today and also is manipulating architecture.
Large chain stores such as Hollister are in competition with other brand name clothing companies such as Abercrombie and Fitch as well as American Eagle. These stores are all aimed towards the younger audience and has put other clothing companies aimed at younger people a thing of the past. Small brands such as Von Dutch, JNCO, and BOSS were all clothing companies aimed at younger people in the past but now Abercrombie&Fitch, Hollister, and American Eagle is now the new brand that has put other clothing companies broke or close to it. The architecture is affected as well because it's aimed towards a younger class. Hollister has that surfer feel to it and Abercrombie and A.E both have that beach house feel to it to appeal to younger audiences. It wouldn't suprise me if another clothing company int he future forces A&E,Hollister, and Abercrombie out of business. THerefore, ti's in big endless cycle of death.....for companies.

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