The Real Life Fantasias

Themes are fantasy, therefore themes are successful. They act as a lure to draw in people to escape the mundane of reality and allow people to experience their childhood and or current dreams. They allow you for a moment to escape the place you are presently and teleport you psychologically to a different place and or time. Growing up in Southern California, there was always so much going on, but what got your attention was the branding, the package, the new theme, the commodity that was different and unheard of; that is what drew me in as a patron. Living there you had so much to choose from that you needed a deciding factor, a draw in, and personally when stuck on a decision, a ‘theme’ did it.

There is a lot of current and literally ‘concrete’ proof that themes work and sell. Las Vegas for example is a city of themes. As a visitor, I could choose for a weekend to transport myself to Rio de Janeiro in Brazil, Luxor in Egypt, the Middle East, the South Seas, to a circus carnival, Venice, Paris, New York City, Hollywood, or even back in time to the Middle Ages. What other draw and reason is there to travel to the middle of nowhere in a desert if it was not for the entertainment of the theme? This is not to argue that just because a restaurant, park, shopping center, hotel, or any other space of occupation is themed that it will automatically be successful, for this is definitely not the case, there is a science. To me, that is really interesting, the actual science and psychology that is behind the themes that keeps these fantasies alive and keep people, like myself, coming back for more.