I'm getting it because he told me to ...

In Sharon Zurkin's article she goes into depth about consumerism and how it has changed our lifestyle(s). Consumer guides are something that has came up that changes and influences the way we think about certain products. We rely on these people or so called "honest brokers" to tell us about products, items, and basically everything else you can think of. What they think and recommend to us is what we will most likely get next time we need a product. When they say that a Nissan 350Z is best coupe outside under $30K, we will definitely consider the Nissan 350Z because we trust the consumer guides advice. However, one question always comes up when it comes to consumer goods and that is, "How trustworthy are they?"
Recently in the gaming industry there was a scandal about consumer guides and electronic gaming companies. It seemed that gaming companies have paid off these "honest brokers" that write reviews about these games in order to enhance the games image. Game companies that produce games such as "Kane & Lynch:Dead Men" were rumored to have paid off the people who write reviews and coaxed them to write a good review about the game. Doing this would convince the consumer to buy that game next time they are at a Best Buy or a Game Stop. However, the reviews about that certain game didn't match what the consumer's thought about it as the majority of people who own the game basically said it "sucked."