The spiritual promise of the contemporary mall according to Zepp is made architectural at the central crossing of the two mall wings resulting in a circle. The formal similarity between the mall and places of worship can be made easily, but saying that they serve the same divine purpose for people is a radical claim that is not worth arguing in any academic manner because it relies on personal belief systems. What is more interesting is Zepp’s claim that the mathematical balance of the mall is a way of reinforcing that the world is ultimately safe. I think this is definitely an attractive asset that the mall has to offer urbanites and suburbanites. The atmosphere is highly regulated from the shiny polished floors, to the air conditioned corridors and shops, to the smells of cinnabon starbucks and aunt annies, to specific circulation routes. This highly regulated environment offers the consumer a sense of stability. Safety is almost always guaranteed as well being that malls typically are not accessible by public transportation therefore the lower class does not participate in these ‘sacred’ destinations.
Sunday, February 17, 2008
balancing integration and discontinuity
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