A special new world

The secret world of shopping malls is a special place. It is the only place you can go that will take your mind off the outside world. Shopping malls create a space which makes a person relax, open up to the environment and gives people a sense of trust. There are three ways to achieve this special space which has its own set of rules and its own reality. To achieve this special space you need to create an enclosure which will provide protection from the elements and remove all disruptions and distractions. “Those are its secrets, the keys to the kingdom, the whole mall game.”(Kowinski 61) this is how malls seek out and create their own identity and reality.
Most malls are made up of a few anchor stores and several small stores. These stores do not always seem to belong together because of the different types of goods they sell. On the other hand they seem to create a kind of harmony which becomes visible and begins to break the rules and preconceptions we are use to. This is how shopping malls separate themselves from the rest of reality. By removing all traces of time and the outside world the Shopping mall focuses your concentration on what’s going on inside. Once this is done you have created a space separate from the outside world, a special space that is defined by your rules and that is the goal of the shopping mall.