Just open your eyes or should I say eyeballs and you’ll see advertisements and logos. From product placement to endorsements, companies are fighting for you; more specifically, for you to remember them. Just as companies fight for the best quality coffee beans or computer chips, they also fight for space in your mind. Companies know there is just so much we as consumer can remember and try to make sure there name, logo, product or slogan is remembered.
If we shift scales to UEC (urban entertainment centers) or even cites (Las Vegas, Orlando, New York) we see the same fight occurring. Where should I plan a vacation makes you think “What happens in Vegas, stays in Vegas” or “Everything is bigger in Texas.” This fight for your memory has resulted into this entertainment bonanza. Everywhere you turn, from a local pizza shop to a UEC wants to become a household name. “Google it,” “Can I have a Kleenex.” Most corporations and destinations have changed or modified their names for this fight. KFC, fedEX, USPS, EPA, NBC, SU, CIA, LA, NYC, ATL…and so on.
The winner of this fight is the consumer. Remember when you had to pay for a email address? Well now you could get one for free with unlimited hard drive space. Wal-mart sells dvds and cds below the price they pay just to get you into the store.
The fight for a good public image has transformed into a fight for your attention and memory and there is no real reason why we should think this fight we be over anytime soon. It does make you wonder how far companies are willing to go and how hard are they going to have to fight?
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