Something New and Different

As Americans gained shorter and shorter work weeks with it saw an increase in income, a push towards a lifestyle with increased leisure was able to emerge. The Urban Entertaiment Centers as described by Rubin, Gorman and Lawry in, “Entertainment Returns to Gotham,” were the direct result of innovations, entrepreneurs and an increase in money flow. Consumers have a constant desire to see and experience new and exciting things all the time, which is the reason why the UEC’s continue to evolve today.

As innovation and technology continue to grow, what used to seem impractical in the entertainment community has now become a reality. These entertainment stores not only function as a place to go for shopping but also as an activity. In comparison to the mentioned Niketown, many toy stores now not only function as a store, but also as an amusement park. The ToysR’US in New York City contains its own Ferris wheel.

As these stores continue to grow and evolve they also function in bringing in countless consumers to an area that may have been lacking beforehand. As is the case with DestinyUSA, the mere addition of retail stores would not draw people to the area, but it is the inclusion of the many entertainment venues that will draw people in to see something entirely new and different.