Where am I?!?!?!

Brandscapes and Brandfests essentially convey the same idea when it comes to the consumer. That idea is the image (or branding) a company produces and how it goes back into the consumer. Both are also extremely influential sorts of advertisements to people of all ages. Younger people might be attracted to some sort of brand because the commercials and other forms of advertisements appeal to their generation. Wherever we go, there is brandscapes, brandfest and etc. and it becomes part of our social norm. This is what brand are out to accomplish, and that is to create a direct and indirect relationship between the brand, item, and most importantly, the consumer.
The reading by Sherry also talked about Niketown in Chicago and this bought back memories on my first visit to Niketown in New York City. The Niketown in NYC has two different functions, and that is selling items and to display various things such as memorabilia from other famous basketball players like Dr. J or even a imprint of Shaquille O’Neill’s hand. It’s as if the store has a double function. I remember that I almost got confused of where I was when i frist entered the Nikestore because I always ended up asking myself "where am I?" This idea also applies to other stores around NYC that contain this “double function” program (Disney Store and F.A.O Swartz). The images and branding of Nike has been all over us and you can’t get away from it. Nike’s image of sports has been subliminally imprinted into our brain. Whenever I think of sports, no other sports brand comes into mind firs than Nike.