completely off topic

The application of science to shopping by Paco Underhill reiterates the specificity of our environments and the great possibilities empirical studies have in supporting the products of space making; i.e. architecture. This article supports the potentials of architecture as a discipline and its ability to establish systems of environments; whether subjectively good or bad. The obsessive quality of Paco’s work reminds me of intense research and development programs achieved in all industries including the military; DARPA, medical fields, automotive, aerospace, rapid manufacturing industries and entertainment. I would argue that the interiority of Paco’s studies is a model for the discipline of architecture. There is a dire need for architectural academics to pursue techniques of space generating and surface exploration utilizing our current digital tools and technologies. As a member of the service sector, architects provide clients with products that negotiate budget, context, form, etc… Martyr’s we are not.