According to Pace Underhill in, “The Science of Shopping,” it may seem that the American consumer has very little choice it the products they view first and the order they venture through the store. The tendency of the consumer to venture towards the right instead of to their left appears to be a phenomenon that is it of the hands of the consumer, and a fact that store owners can use to their advantage.
One must wonder if the typical consumer knew that they had these particular tendencies, to always enter a store and go right or the amount of time they tend to spend in a store, whether this would actually change the way in which they shop. Would the consumer choose to enter a store and go left instead of the typical right if they knew that they always entered a store and went right? Even in the supermarkets the consumer is forced to travel around the entire store if they want to buy their essentials, forced to look at many more products even if they think it is their choice to travel from dairy to produce to meat.
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