It is ironic that the general public of America believes that shopping is an experience that is catered to them. That they are in control. This is partially true as the rules and merchants bend to the consumer and organize themselves to benefit their sales, but it is interesting to learn the other side. The side of the complete manipulation and use of the customer as the merchant’s pawn in their game of sales. It is almost honestly creepy the intense studies of the consumer and how one can be typed down to the brand of razor used with the exact science behind it, which leads me to want to know my place among the sixty two shopping types and what products they would expect me to purchase and use. (It also leads me to wonder if I have been a study.) We obviously are not the ones in control anymore.
If merchants know how we function as consumers, why do some fail so miserably? Some retailers completely miss the mark and it is a wonder how they can with such readily available information. Do they not read the New Yorker?
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