science of shopping

In Malcolm Gladwell’s The Science of Shopping, he explores what most do not know about a shopper’s mentality. It is interesting to discover that the tailored layouts of the department store, airport, and commercial façade have been rigorously analyzed. Gladwell also exposed the reason behind men and women’s shopping trend differs. This fact is thus mimicked in the layout of the retail mall. It is obvious why men and women’s fashions are allocated to different sides of the retail floor. Yet, it is now apparent why men and women differ in all aspects of the commercial realm. The eerie yet, useful way in which shopping has been studied is apparent through Gladwell’s writing. Who would have thought that video surveillance is used as a means to tap into the minds of unknowing consumers? It is interesting to find that the science behind shopping is calculated through the shopper’s unknowing mind.