How Much Is Too Much?

After reading the William Leach text it is easy to see the emergence of the window display as something that has had a major influence on consumers. At the start of the nineteen century businesses began to realize how important advertising can be. In the reading we see that Elbert Hubbard was one of the first to realize how important eye appeal is to products, which at that time was something new. With the use of colored photographic cards that show the products, and how they may change your life where huge at that time. But now this is a common practice that is used in the industry. Brand association is something that is also commonly used which makes it hard to understand how we ever lived with out it. Now with advertising the involuntary and unavoidable presence of commercial ads these days creep into our inner consciousness willingly and even unwillingly. The old cold type of advertising which is based mainly on written text was dropped, for the hot type which is based on drawing you in through emotions. This is the new type of advertising that we see the most used now a days. Big business has over stepped its bounds, they associate themselves with sports teams, cartoon characters, movies, TV shows and color schemes to command our involuntary attention. A picture is worth a thousand words, and I guess we know why now