OooOOoo....colors

This week’s readings revolved around the façade, the public image, signs, advertisements and the impact on today’s economic society. William Leach emphasized the impact of advertisements in the public’s eye had a great effect and influence the consumers. It is important that the appeal of these advertisements is what will make or break a company due to the consumer. Back in the 19^th Century corporations took technology to a whole new level such as color photography, and decided to use it to sell their products. Color, is what gave way to advertisements and it began to be used by more and more stores. All these illustrations have caught the attention of the consumer and that was the strategy; catching the eye of the consumer. Today however, it is very cliché. We usually don’t recognize advertisements unless it has caught our attention because everything seems to be overused.

I remember seeing a Japanese energy drink commercial in Japan with Arnold Schwarzenegger a while ago and saying to myself, “wow, this is ridiculous.” I guess in today’s society where ads are thrown around, you would need something as ridiculous, shocking, and funny in order for it to catch your eye. My goodness, we have come a long way.

On a side note, i found the link on Youtube and it's the one I saw in Japan....oh the irony....

http://www.youtube.com/watch?v=skBlEbsM0jM