NeW AgE AdvertisinG

In the late 1800’s putting more than words on a page was a new idea, color and images were never seen to be such an effective tool Everyone was used to the old way of going about advertising: boring black and white ads will all text, or perhaps some very small sketch in pencil. When companies started using color and pictures in their campaigns they say a shift in how the consumer reacted to the ads. The new goal of many large companies’ campaigns was to obtain economic salvation through “a closer relationship between the producer and consumer” as said by Hubbard. The companies wanted to display a sense of style and creativity to gain the customers attention and eventually their business. This “new-age” way to go about advertising created a great shift in American consumerism as we know it. This early use of color and image eventually lead to the billboard, now a staple in the American landscape no matter where you go. Producers put up these huge billboards to grab people attention through more than text, they used imagery; a media which sticks in your memory much more than bold text. Eventually department stores began to display their color and images in more than the 2D, they expanded to the 3D in the form of storefront windows. This shift from paper ads to physical advertising was probably one of the biggest changes to come about in advertising. The idea of displaying what you sell had never been implemented; many stores simply had newspaper ads and let people search for what they wanted. Now with the storefront display you could show people what they wanted, whether they intended to buy it or not. Storefront advertising caused such a shift in American advertising that it has never ceased to this day. Whether you are walking down the street, driving through town or stopped at a corner store, lively colorful advertising is everywhere to be seen.